LEGO Simplified

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In 2004 LEGO “decided to remove almost half the pieces from the LEGO catalogue, forcing designers to return to a simple approach to product innovation. The designers were also given clear instructions to reduce the confusion that had been created by the demand for originality in the 1990s. We had to revive the spirit of ‘simplicity and the pleasure of building things and creativity’, recalls [product design manager] Jorgensen”.


Nathan Sawaya, ‘Yellow’ LEGO, The Franklin Institute, Philadelphia PA, 2006
Once a New York City corporate lawyer, Sawaya is now a LEGO master.
Photo via boredpanda


Skyscraper firm, Skidmore, Owings and Merrill, LEGO model in ice, 2013.
The simplicity of white bricks of LEGO Architecture Studio reflect LEGO’s ‘back to the basics plan’.
Photo via wired


Olafur Eliasson, ‘The collectivity project’, on the High Line at West 30th Street, New York, NY, 2015
With two tons of white LEGO bricks Eliasson strives to make the concerns of art relevant to society at large.
Photo via streetartnyc


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